Vocational high-school diploma work.
My diploma project involved creating a rebranding concept for Riga’s National Zoo. I began by developing a more user-friendly logo and selecting vibrant brand colors to enhance the brand’s visibility and memorability. The logo is a combination of the letter “R” and a giraffe, which is the animal most commonly associated with Riga’s Zoo, based on survey results. Each color used in the logo represents a different animal found in the zoo, resulting in a broad spectrum of hues. Once I established the primary brand attributes, I designed various visual materials, such as directional signs, zoo map, entry tickets, and more.
31. May 2022
